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Introduction to Marketing Management by NIHM Cherthala is a document available to read on EtoBox.

What is Introduction to Marketing Management about?

1. Marketing is a process designed to plan, create, communicate, and deliver value to customers. It helps build relationships between organizations and customers that benefit both parties. 2. The goal of marketing is to understand customers so well that products and services meet their needs and wants, creating demand. 3. Marketing involves identifying, anticipating, and satisfying customer requirements profitably and is a social process where individuals and groups obtain what they need through creating

Author

NIHM Cherthala

Language

EN