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Digital Transformation by Vy Mai is a document available to read on EtoBox.

What is Digital Transformation about?

The study investigates how digital technologies are reshaping marketing through qualitative research with managers from various Italian industries. Findings indicate that while firms are increasingly using digital tools, they often remain in traditional practices rather than fully embracing digital transformation, impacting marketing strategies and customer relationships. The research highlights the need for companies to overcome barriers to effectively leverage digital technologies for enhanced value creat

Author

Vy Mai

Language

EN