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Understanding Customer Relationship Management by Anwaar Alyaqoubi is a document available to read on EtoBox.
What is Understanding Customer Relationship Management about?
The document provides an overview of customer relationship management (CRM) including definitions of CRM, its evolution and differences between transactional and relationship marketing. It discusses customer acquisition, retention and loyalty as well as principles and advantages/disadvantages of CRM.
- Author
- Anwaar Alyaqoubi
- Language
- EN