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What is Integrated Marketing Communication Syllabus about?

This document provides information on the Integrated Marketing Communication course for the Class of 2021. The 3-credit course is taught by Professor A. Ramesh and covers topics such as communication models, advertising agencies, creative advertising, and evaluating advertising effectiveness. The course objectives are to understand communication models, advertising agencies, designing creative advertising campaigns, and methods to evaluate campaign performance. Upon completing the course, students will be a

Author

Varun Nanda

Language

EN