Can I read The Digital Marketer’s Playbook on EtoBox?

The Digital Marketer’s Playbook by Diego Adolfo Carrasco Gubernatis is a nonfiction available to read on EtoBox.

What is The Digital Marketer’s Playbook about?

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike.With an emphasis on referential information, you’ll review some of the foundational concepts of digital marketing, including digital assets, advertising channels, formats, and customer awareness. You’ll also delve into targeting methods, audience segmentation, and the use of keywords for display and search ads.Gain insights into key digital marketing metrics like CPC, CPV, CPM, clicks, and CTR, and how they impact campaign performance. Learn about conversion tracking, analytics, and how to interpret digital marketing reports to evaluate campaign success. Explore advanced topics such as the use of artificial intelligence in digital marketing for targeting and content optimization. Understand the landscape of legal, tax, and brand protection in the digital space.The book's relevance stems from the increasing dominance of digital channels in m

Who reads The Digital Marketer’s Playbook?

Author

Diego Adolfo Carrasco Gubernatis

Publisher

Apress L. P.

Published

2024

Language

EN

ISBN

9798868805462

Category

nonfiction

Subjects

Business, Sales & Marketing