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Can I read International Direct Marketing : Principles, Best Practices, Marketing Facts on EtoBox?
International Direct Marketing : Principles, Best Practices, Marketing Facts by Professor Jürgen Hesse PhD, Professor Manfred Krafft PhD, Kay Peters (auth.), Dr. Manfred Krafft, Dr. Jürgen Hesse, Jürgen Höfling, Kay Peters, Dr. Diane Rinas (eds.) is a business book available to read on EtoBox.
What is International Direct Marketing : Principles, Best Practices, Marketing Facts about?
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countr
Who reads International Direct Marketing : Principles, Best Practices, Marketing Facts?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Professor Jürgen Hesse PhD, Professor Manfred Krafft PhD, Kay Peters (auth.), Dr. Manfred Krafft, Dr. Jürgen Hesse, Jürgen Höfling, Kay Peters, Dr. Diane Rinas (eds.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Published
- 2007
- Language
- EN
- ISBN
- 9783540396314
- Category
- business
- Subjects
- Management, Marketing, Business
- Updated
- 2026-03-25
More by Professor Jürgen Hesse PhD, Professor Manfred Krafft PhD, Kay Peters (auth.), Dr. Manfred Krafft, Dr. Jürgen Hesse, Jürgen Höfling, Kay Peters, Dr. Diane Rinas (eds.)
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