About this document
SME Exporters by Shahrier Chisty is a document available to read on EtoBox.
This case study examines the role of network gatekeepers in facilitating market entry for small and medium-sized exporters entering China. It analyzes a New Zealand/China partnership that uses an online marketplace and China Post to help New Zealand SMEs access the Chinese market. The study finds that gatekeepers play two key roles: 1) bridging gaps in trust between overseas and Chinese networks, and 2) reducing costs of learning for exporters. Having a gatekeeper that connects outsider exporters to insider
- Author
- Shahrier Chisty
- Language
- EN