Can I read How Good Humans Sell: The Proven Path to B2B Sales Success on EtoBox?

How Good Humans Sell: The Proven Path to B2B Sales Success by Catherine Brown, Dr. Cindy Childress (editor), Elaine Acker (editor) is a business book available to read on EtoBox.

What is How Good Humans Sell: The Proven Path to B2B Sales Success about?

Most salespeople worry about seeming too pushy when they sell. They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently. As humans, we’re wired for survival so we avoid experiences that make us feel uncomfortable. However, avoiding selling is disastrous to business. Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell. Learning a reliable sales process is only half of the success equation. The other half is about us, the sellers—our individual values, habits, beliefs, and goals. In this book, Catherine explains how social science helps us sell well. Her approach to selling without sleaze or cheese invigorates salespeople, so they can consistently overcome their fear of seeming pushy, reach more prospects, and close more business. What people are saying about How Good Humans Sell: "What I love about How Good Humans Sell is that the entire book is rooted in experience. Success? Yes. Losses? Even better. Catherine gives us a ‘look in the mirror’ complete with explanations and how to go fix what’s wrong in our own sales strategy. And it’s honest and authentic because she’

Who reads How Good Humans Sell: The Proven Path to B2B Sales Success?

Author

Catherine Brown, Dr. Cindy Childress (editor), Elaine Acker (editor)

Published

2021

Language

EN

Category

business

Subjects

Management, Business

Rating

4.8 / 5 (168 ratings)

Updated

2026-03-14