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What is Cognitive Absorption & User Trust in AI about?

This research article investigates the impact of human-to-machine interactions, specifically through automated chatbots, on cognitive absorption, trust, experience, and technology continuation intention in service contexts. The study finds that human-to-machine interactions positively influence cognitive absorption more than human-to-human interactions, highlighting the importance of trust and experience in automated service environments. The findings contribute to existing literature on human-machine inter

Author

manell.bouchnak

Language

EN