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What is Understanding Brand Awareness and Marketing about?

This research seeks to evaluate the impact of Love, Beauty and Plante’s Green Marketing on Purchase Intention, while also assessing the mediating role of Brand Awareness. The study takes place in Malang, East Java, and employs a descriptive, quantitative research design with a questionnaire survey administered to 150 participants. Non-probability sampling, particularly purposive sampling, is used for selecting respondents. Data is analyzed using SmartPLS version 3.3.

Author

ayam.007.700

Language

EN