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What is Consumer Behaviour Course Overview about?

This document provides information about a Consumer Behaviour course taught at Guelph Humber University in Fall 2009, including the instructor details, course description, learning outcomes, schedule, resources, and evaluation breakdown. The course examines how economic, social, cultural and psychological factors influence consumer behavior from both individual and group perspectives. Topics include motivation, perception, attitudes, and decision-making. Students will be evaluated through exams, quizzes, a

Author

Ali Daniyal Jafri

Language

EN