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What is BPCL Customer Relationship Management Insights about?

BPCL has implemented a comprehensive CRM framework to improve customer relationships and increase loyalty. This includes operational CRM tools like Salesforce, analytical CRM for insights, and strategic initiatives. Key programs are the Petro Card for rewards, Pure for Sure guaranteeing quality and quantity, and In & Out convenience stores. CRM has helped increase loyal customers and brand image while integrating customers across channels.

Author

Anirudh Gupta

Language

EN