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This study investigates the impact of digital transformation on job performance among lecturers in higher education in Vietnam, utilizing survey data from 242 participants. The findings reveal that digital transformation enhances job performance directly and indirectly through increased job satisfaction and reduced work pressure, with an adjusted R2 value of 0.278. The authors propose managerial implications for improving digital transformation initiatives to boost job performance in universities.

Author

ghaithcreed

Language

EN