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Volkswagen Beetle: A Celebration of the World's Most Popular Car by Copping, Richard is a nonfiction available to read on EtoBox.

What is Volkswagen Beetle: A Celebration of the World's Most Popular Car about?

Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign.

Who reads Volkswagen Beetle: A Celebration of the World's Most Popular Car?

Author

Copping, Richard

Publisher

Shire Publications;Osprey Publishing Ltd

Published

2014

Language

EN

ISBN

9781784420208

Category

nonfiction

Subjects

Transportation, History, Engineering

Rating

3.8 / 5 (5 ratings)

Updated

2026-03-14