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About this Business, Management and Accounting article
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? by Nikolaus Franke, Peter Keinz and Christoph J. Steger is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Nikolaus Franke, Peter Keinz and Christoph J. Steger
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 2009
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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