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Theo and Philo should consider exporting with a local distributor or forming a joint venture to enter the Japanese market, as this approach allows for better brand control, lower risk, and a deeper understanding of local preferences. Franchising is more suitable for service businesses because it enables standardized operations, rapid scalability, and a strong local presence while maintaining consistent training and systems. This model allows service businesses to expand without significant capital investmen

Author

ezmeek121

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EN