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Navy Advertisement Strategy Meeting by Zoe Murton is a document available to read on EtoBox.

What is Navy Advertisement Strategy Meeting about?

We discussed our upcoming Navy advertisement at a client meeting on May 17th. We agreed to publish the cinema ad one week after ambient and two weeks after magazine/billboard ads, spacing them over three weeks. We also debated how to portray both male and female genders equally through close-up shots of hands, feet and mouths during activities, without explicit gender discrimination. The clients requested a rough edit for our next meeting on June 7th to review progress and suggest changes.

Author

Zoe Murton

Language

EN