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Understanding Consumer Behavior in Marketing by Kumaran Thayumanavan is a document available to read on EtoBox.

What is Understanding Consumer Behavior in Marketing about?

1. The marketing concept emphasizes understanding consumer needs and developing a marketing mix to satisfy those needs. 2. Marketing strategies are often designed to influence consumer decision making and lead to profitable exchanges. 3. An example of a marketing influence on consumer behavior is purchasing clothes at a retailer with prices up to 80% off other stores.

Author

Kumaran Thayumanavan

Language

EN