About this document

P&G by Tushar Mahale is a document available to read on EtoBox.

This case study examines how Procter & Gamble (P&G) utilizes data analytics to enhance consumer understanding, drive product innovation, and optimize marketing strategies, resulting in increased market share and customer satisfaction. By integrating advanced technologies such as AI and predictive analytics, P&G addresses challenges like inefficient marketing and slower product development. The study highlights the importance of data analytics in maintaining P&G

Author

Tushar Mahale

Language

EN