Can I read Web business intelligence : using Web data to improve your Web business model on EtoBox?

Web business intelligence : using Web data to improve your Web business model by Zoellick, Bill is a book available to read on EtoBox.

What is Web business intelligence : using Web data to improve your Web business model about?

<blockquote><p><b>Web Engagement</b> provides an interesting and accurate picture of National Semiconductor's approach to personalizing its website. National's site is driven to 'delight the design engineer,' our target customer. Whatever it takes, we do it! We are successful because we get them to always remember us as the one site that saves their precious time. Bill's book unlocks some of our secrets.</p><p>-Phil Gibson, VP, Web Business and Sales Automation, National Semiconductor Corporation</p></blockquote><p>Every e-business professional acknowledges that connecting with customers is a good idea, but few have figured out how to make it happen. The web has changed the way companies do business; the difficulty in connecting to customers can be traced to a collision of new technology and new business models. Managing a successful web business-one that engages, delights, and serves the customer-requires mastery of both technology and business.</p><p><b>Web Engagement</b> is the ideal introduction to understanding the key concepts necessary to engage, and ultimately retain, your web customers. This book explains proven strategies that allow you to understand what your customers n

Author

Zoellick, Bill

Publisher

Addison-Wesley (C)

Published

2000

Language

EN

ISBN

9780201657661

Subjects

Business, Technology, Computer Science