Can I read The Complete Guide to Infomercial Marketing on EtoBox?

The Complete Guide to Infomercial Marketing by Hawthorne, Timothy R. is a book available to read on EtoBox.

What is The Complete Guide to Infomercial Marketing about?

In The Complete Guide To Infomercial Marketing You Get All The Insights And Know-how Of Tim Hawthorne, One Of The Long-time Leaders Of The Infomercial Business: Drawing On His 20-plus Years' Experience Producing Some Of The Most Profitable Infomercials Ever Made, Hawthorne Provides Step-by-step Practical Guidance To Help You. 1. The Power Of The Half Hour -- 2. A Short History Of Infomercials: From Evolution To Revolution -- 3. Determining Product Viability -- 4. Infomercial Strategies -- 5. Identifying Your Target Audience -- 6. Infomercial Creative Components -- 7. Producing An Infomercial -- 8. Infomercial Financial Realities -- 9. Media Planning, Buying, And Analysis -- 10. Inbound Telemarketing -- 11. Aftermarketing: Extending Your Infomercial Profits -- 12. Fulfillment And Packaging -- 13. Five Ways To Avoid Committing Infomercial Suicide -- 14. Nima International And Regulatory Issues -- 15. The Future Of Infomercials -- App. A. Contributors -- App. B. Networks -- App. C. Related Agencies And Industry Associations Timothy R. Hawthorne. Includes Index.

Author

Hawthorne, Timothy R.

Publisher

NTC Contemporary

Published

1997

Language

EN

ISBN

9780844234458

Subjects

Business, Management