About this document

Marketing in Growing Middle Class Markets by Ismatul Nayem is a document available to read on EtoBox.

For every company, marketing is essential but difficult due to various forces in the marketing environment. There are two types of environments - the microenvironment and macroenvironment. The microenvironment includes customers, partners, and competitors that directly impact the company. It also analyzes factors within the company like departments and suppliers. The macroenvironment consists of large societal forces like demographics, economy, culture, and technology that companies must understand and adap

Author

Ismatul Nayem

Language

EN