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Global Strategic Planning for MNCs by Ева Чумак is a document available to read on EtoBox.
What is Global Strategic Planning for MNCs about?
Multinational corporations (MNCs) engage in global strategic planning to create and maintain comparative advantages at international, industry, and company levels. They must navigate international trade politics, adapt to local market needs, and optimize their value chains while considering various strategic orientations such as ethnocentrism and geocentrism. The strategic planning process involves defining the firm
- Author
- Ева Чумак
- Language
- EN