About this document
Philippine Pharmaceutical Marketing Course by Marianne Cruz is a document available to read on EtoBox.
This document outlines a course on Pharmaceutical Marketing at Lyceum - Northwestern University College of Pharmacy. The course description states it will cover concepts of marketing like product, price, promotion and place combined with entrepreneurship and case studies. The course outline covers topics like the pharmaceutical industry, health care business, the marketing mix, and formulating a marketing plan. It lists the grading system and passing grade. The rest of the document provides details on the P
- Author
- Marianne Cruz
- Language
- EN