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What is Consumer Preference Shifts in Kenyan Finance about?

This research proposal aims to assess the shifts in consumer preferences for financial services among Kenyan salaried employees following the implementation of the Finance Act 2023, which introduced significant tax reforms affecting disposable incomes. The study seeks to evaluate changes in savings behavior, borrowing patterns, investment decisions, and the demand for insurance products, while also exploring the role of digital financial services. By filling a gap in existing literature, the findings will p

Author

steven.aluoch

Language

EN