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Consumer Behavior in General Insurance by Sharn Gill is a document available to read on EtoBox.

What is Consumer Behavior in General Insurance about?

The document provides a detailed summer training project report on consumer behavior regarding the general insurance sector in India. It includes an introduction to consumer behavior and the insurance industry, a literature review on previous related studies, an overview of the organization studied (The New India Assurance Company), research methodology, data collection and analysis, findings, recommendations, and conclusions.

Author

Sharn Gill

Language

EN