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What is CB Ques about?

The document discusses the role of attitude in consumer buying behavior, emphasizing its influence on decision-making, brand preference, and post-purchase satisfaction. It also explores the processes of attitude formation and change, market segmentation, targeting strategies, and the impact of social and cultural factors on consumer behavior. Additionally, it highlights emerging trends in the Indian market and the importance of understanding psychological and demographic factors in shaping consumer behavior

Author

sethivanshika5

Language

EN