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What is Sustainability Marketing Course Outline about?

The MOS 3398A course on Sustainability Marketing focuses on developing marketing strategies that align with sustainability principles, emphasizing the triple bottom line of people, planet, and profit. The course includes lectures, individual and group assignments, and evaluations through exams and projects, with a significant emphasis on participation and attendance. Students are expected to engage with course materials, complete readings, and utilize technology for virtual components, while adhering to saf

Author

Rodgerzon Villaver

Language

EN