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Customer Analytics Metrics Overview by Thư Nguyễn Anh is a document available to read on EtoBox.

What is Customer Analytics Metrics Overview about?

This document discusses various traditional and customer-based marketing metrics. It covers traditional metrics like market share and sales growth. It also covers customer acquisition metrics like acquisition rate and acquisition cost. Additionally, it discusses customer activity metrics such as average inter-purchase time, retention and defection rates, and lifetime duration. Finally, it introduces popular customer-based value metrics like size of wallet, share of category requirement, and share of wallet.

Author

Thư Nguyễn Anh

Language

EN