Can I read Marketing Research: Ethics and Trends on EtoBox?

Marketing Research: Ethics and Trends by David Santiago is a document available to read on EtoBox.

What is Marketing Research: Ethics and Trends about?

This document provides an overview of marketing research and discusses key topics including: 1) The growing complexity of marketing research due to new technologies and a global business environment. 2) How marketing research is a systematic process that involves designing studies, collecting data, analyzing results, and communicating findings to inform decision making. 3) Examples of common marketing research tasks related to products, place/distribution, promotion, and price. 4) Ethical issues that

Author

David Santiago

Language

EN