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What is International E-Marketing Strategies about?

This document summarizes an article about international e-marketing strategies. It begins by discussing how e-marketing allows for direct relationships between consumers and producers at lower costs, similar to pre-industrial marketing. It then outlines some advantages of e-marketing for international operations, such as lower costs and greater reach. Next, it presents a framework for classifying countries based on their infrastructure development and marketing institutional development. Finally, it discuss

Author

Kyoya Hibari

Language

EN