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CRM and E-CRM Strategies Explained by Priya Priya is a document available to read on EtoBox.

What is CRM and E-CRM Strategies Explained about?

CRM is a business strategy designed to optimize customer satisfaction and business profits through understanding customer needs. There are three types of CRM - operational, collaborative, and analytical. Operational CRM manages customer touchpoints while analytical CRM uses data analysis. E-CRM uses online channels for customer interactions, allowing personalized experiences. It provides benefits to businesses, customers, and markets.

Author

Priya Priya

Language

EN