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Macro-Environment in Digital Marketing by Dung Nguyễn is a document available to read on EtoBox.

What is Macro-Environment in Digital Marketing about?

Chapter 3 of the document discusses the macro-environment of the Internet and its impact on digital marketing strategies. It outlines key learning objectives, including understanding legal, ethical, and technological factors that influence marketing practices. Additionally, it emphasizes the importance of monitoring macro-environmental changes to identify opportunities and threats for organizations.

Author

Dung Nguyễn

Language

EN