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What is PPM Notes: Process & Project Management about?

The document discusses notes from lectures on process and project management. It covers several key topics: 1. The 4Ps of marketing - product, promotion, place, and price - which provide short-term planning, while strategic planning focuses on long-term customer needs. 2. Consumer psychology concepts like the purchase process, perception, risk, and motivation. 3. Social influences on buying like social class, economic factors, and organizational buying behavior. 4. Key aspects of projects including d

Author

KongWeiHern

Language

EN