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Global Marketing Channels Overview is a document available to read on EtoBox.
This chapter discusses global marketing channels and physical distribution. It covers: 1) The objectives of marketing channels which are to create utility for customers through availability, timeliness, proper condition, and information. 2) Key terminology around distribution channels including distributors, agents, and how channels are composed. 3) Examples of consumer and industrial product distribution channels. 4) Strategies for establishing global distribution channels including direct involveme
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- EN