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This document discusses a study on the influence of service quality and product quality on customer satisfaction of Samsung smartphones. The study aimed to determine the effect of service quality and product quality on customer satisfaction of Samsung smartphone users. The research was conducted at the University of North Sumatra in Medan with a sample of 100 Samsung smartphone users. The results showed that service quality and product quality affect customer satisfaction of Samsung smartphones, with servic

Author

Diana Lidia

Language

EN