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Can I read Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set) on EtoBox?
Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set) by Claudine Gay; Bérangère L. Szostak is a business book available to read on EtoBox.
What is Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set) about?
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with n
Who reads Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Claudine Gay; Bérangère L. Szostak
- Publisher
- Wiley-ISTE
- Published
- 2019
- Language
- EN
- ISBN
- 9781786303172
- Category
- business
- Subjects
- Business, Management, Management & Leadership
- Updated
- 2026-03-25
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