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What is Country-of-Origin Impact on Purchases about?
This document summarizes a research paper that studied the impact of country-of-origin on consumer product purchase decisions. The paper had two authors from Pakistan and was published in 2013. It received 2 citations and over 3,500 reads. The study explored how country-of-origin affects consumer choices for different product categories and how demographic factors influence preferences. The researchers found that consumers in Pakistan preferred domestic products for fabrics but not for electronics or cosmet
- Author
- Motiour
- Language
- EN