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What is Pharmaceutical Industry Competitive Forces about?
The threat from new entrants in the proprietary drug market is low due to high costs, legal barriers, and established brands that make switching difficult. However, the threat is higher for generic drugs where price is the main factor. Supplier bargaining power is low because active pharmaceutical ingredients are commodities available from multiple sources. Customer bargaining power is moderately high because of affordable generic alternatives and competition, though Unichem
- Author
- Raj Dharod
- Language
- EN