Can I read Future of OTT in India Post-Pandemic on EtoBox?

Future of OTT in India Post-Pandemic by Sidharth Sankar Rath is a document available to read on EtoBox.

What is Future of OTT in India Post-Pandemic about?

The document discusses the future of OTT (over-the-top) platforms in India. It predicts that the OTT market in India will reach $5 billion by 2023 due to increased internet penetration and availability of affordable data. It also notes that OTT viewership has increased dramatically during the pandemic, and platforms are developing more regional content and catering to rural areas. Production houses are also increasingly releasing their content directly on OTT platforms.

Author

Sidharth Sankar Rath

Language

EN