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Can I read Honor the old, welcome the new: an account of unlearning and forgetting in NPD teams on EtoBox?
Honor the old, welcome the new: an account of unlearning and forgetting in NPD teams by Adrian Klammer; Stefan Gueldenberg is a Business, Management and Accounting article available to read on EtoBox.
What is Honor the old, welcome the new: an account of unlearning and forgetting in NPD teams about?
## Purpose The purpose of this paper is to empirically investigate the antecedents, levers of control and outcomes of organizational unlearning and forgetting in new product development (NPD) teams. ## Design/methodology/approach This paper employs a holistic multiple-case study design. This paper gathered data from 30 individual semi-structured interviews in 10 different NPD teams as well as additional data to triangulate the findings. ## Findings The authors propose a model of unlearning and forgetting elements occurring in NPD teams. The two most prominent factors that hamper innovation are the inability to unlearn and involuntary forgetting. Failure to manage these antecedents results in the loss of crucial resources, missing innovations or intra-team tensions. Managing knowledge loss by promoting unlearning and reducing forgetting leads to enhanced creativity and flexibility, a higher chance of exceeding innovation goals, increased conversion efficiency and augmentation of existing knowledge. ## Research limitations/implications This paper contributes empirical evidence to the field of unlearning and forgetting. The model illustrates the NPD process from the perspective of org
Who reads Honor the old, welcome the new: an account of unlearning and forgetting in NPD teams?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Adrian Klammer; Stefan Gueldenberg
- Publisher
- Emerald
- Published
- 2019
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)