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About this Business, Management and Accounting article
Impact of Advertising Variability on Building Customer-Based Brand Personality in a Competitive Environment: Empirical Analysis with Reference to Mexico is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 1097-8526)
- Published
- 2006
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)