About this document
Voter Segmentation and Election Insights by Ratnakar Mishra is a document available to read on EtoBox.
1) The document discusses segmentation of eligible voters for elections in India. Eligible voters include citizens over 18, except convicted criminals and some non-resident Indians. 2) Voters can be segmented based on demographics like age, gender, income as well as behaviors. Key segments include first-time youth voters, apathy voters, and groups distinguished by income, education level, or geographic location. 3) Effective communication mediums for each segment include social media for younger people
- Author
- Ratnakar Mishra
- Language
- EN