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Understanding Me: Lectures and Interviews (The MIT Press) by Marshall McLuhan is a nonfiction available to read on EtoBox.

What is Understanding Me: Lectures and Interviews (The MIT Press) about?

Previously unpublished lectures and interviews by the modern age's preeminent media seerinformal, accessible, provocative. In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. It was McLuhan who made the distinction between "hot" and "cool" media. And it was he who coined the phrases "the medium is the message" and "the global village" and popularized other memorable terms including "feedback" and "iconic." McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technologyin particular, the globalization of communications and the instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up to himforty years after the publication of Understanding Media . In Understanding Me , Stephanie McLuhan and Da

Who reads Understanding Me: Lectures and Interviews (The MIT Press)?

Author

Marshall McLuhan

Publisher

The MIT Press; MIT Press

Published

2004

Language

EN

ISBN

9780771055454

Category

nonfiction

Subjects

Sociology, Biography, Literary Fiction

Rating

4.1 / 5 (47 ratings)

Updated

2026-03-14