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What is Asian Paints: Tech-Driven Supply Chain about?

Asian Paints is a leading paint company in India that implemented innovative supply chain technologies and distribution strategies. It installed computer systems in the 1980s to automate manufacturing and implemented ERP and SCM solutions in the 1990s, connecting vendors and suppliers. This helped reduce inventory costs by 25% and save $2 million annually. Asian Paints also focused on strong dealer relationships through incentives, training, and rural expansion. It maintained stock levels to fulfill orders

Author

amartya tiwari

Language

EN