Can I read Article A on EtoBox?
Article A by Ngọc Emily is a document available to read on EtoBox.
What is Article A about?
The study investigates the impact of seating and acoustic comfort on customer experiences in a self-service restaurant, revealing that comfortable seating enhances mental comfort, which in turn improves the perception of hospitality. The research utilized a 2x2 experimental design with 262 participants, demonstrating that while comfortable seating positively influences hospitality experiences, additional ambient noise can negate this effect. Furthermore, individual desires to sit influence how customers int
- Author
- Ngọc Emily
- Language
- EN