About this document
Deceptive Marketing Tactics Explained by ahmedgamal9285 is a document available to read on EtoBox.
The article discusses how retailers use various marketing tactics, known as bargain assurances (BAs), to influence consumer purchasing behavior by creating the perception of bargains. It identifies twelve common BAs and examines their impact on consumer price search behavior, suggesting that these tactics can mislead consumers and reduce competition. The authors recommend regulatory measures to ensure transparency and accuracy in price comparisons to protect consumers and promote fair competition.
- Author
- ahmedgamal9285
- Language
- EN