About this document
Laudon Mis17e Im 10 by esraa.afify is a document available to read on EtoBox.
Chapter 10 discusses the unique features of e-commerce, including its impact on marketing and business transactions, as well as the role of mobile commerce. It outlines various e-commerce business and revenue models, emphasizing the transformation of traditional marketing through data-driven strategies. The chapter also highlights the challenges of building an e-commerce presence and the importance of management information systems (MIS) in career development.
- Author
- esraa.afify
- Language
- EN