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Marketing Mix Analysis for LIC Insurance by JaiHanumanki is a document available to read on EtoBox.

What is Marketing Mix Analysis for LIC Insurance about?

The document is a summer training project report submitted to Jiwaji University by Adale Singh Gurjar for their MBA program. It provides an overview of the history and objectives of Life Insurance Corporation of India (LIC), including key milestones such as it being established in 1956 through the nationalization of 154 Indian insurance companies and 16 non-Indian companies. LIC started with 5 zonal offices, 33 divisional offices and 212 branch offices, and has since expanded significantly with over 2000 br

Author

JaiHanumanki

Language

EN