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4Ps +7Ps - 2 by 2024btece015 is a document available to read on EtoBox.
What is 4Ps +7Ps - 2 about?
The document outlines the Marketing Mix, which includes the core elements of Product, Price, Place, and Promotion, as well as an expanded mix that incorporates People, Process, and Physical Evidence. It highlights the differences in pricing strategies between services and goods, the importance of promotion in service marketing, and the role of customer interaction and perception in service delivery. Additionally, it emphasizes the simultaneous nature of service production, delivery, and consumption.
- Author
- 2024btece015
- Language
- EN